Choosing the Right Pond Human Behavior and the Quest for Status

Is it better to be a big frog in a small pond or a small frog in a big pond? Here, economist Robert H. Frank argues that concerns about status permeate and profoundly alter a broad range of human behavior. He shows how status considerations affect the salaries people earn, the way they spendthem, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.Frank, Robert H. is the author of 'Choosing the Right Pond Human Behavior and the Quest for Status', published 1987 under ISBN 9780195049459 and ISBN 0195049454.