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Cases in Strategic Marketing Management Business Strategies in Latin America

by

D'Andrea, Guillermo, Quelch, John

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Cases in Strategic Marketing Management Business Strategies in Latin America, ISBN 9780130894908 Own This Book? Sell It
ISBN-13:

9780130894908

ISBN:

0130894907

Publisher: Prentice Hall PTR Summary: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
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  • Seller Rating: (15,632) 94%
  • Ships from: Mishawaka, IN
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  • Comments: Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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1 In-Stock
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Used
Good
  • Seller: Better World BooksRecommended Seller
  • Seller Rating: (15,632) 94%
  • Ships from: Mishawaka, IN
  • Shipping Methods: Standard, Expedited
  • Comments:
    Former Library book. Shows some signs of wear, and may have
    some markings on the inside. 100% Money Back Guarantee.
    Shipped to over one million happy customers. Your purchase [more]

  • Contact seller about this item
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Product Details
ISBN-13:

9780130894908


ISBN:

0130894907


Publisher: Prentice Hall PTR

For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.

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