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Cases in Consumer Behavior

by

McEnally, Martha

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Cases in Consumer Behavior, ISBN 9780130665591 Own This Book? Sell It
ISBN-13:

9780130665591

ISBN:

0130665592

Pub Date: 2001
Publisher: Prentice Hall PTR Summary: This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-- and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
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Product Details
ISBN-13:

9780130665591


ISBN:

0130665592


Pub Date: 2001
Publisher: Prentice Hall PTR

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-- and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).

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