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Candidate Images in Presidential Elections

by

Hacker, Kenneth L.

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Candidate Images in Presidential Elections, ISBN 9780275951610 Own This Book? Sell It
ISBN-13:

9780275951610

ISBN:

0275951618

Publisher: Greenwood Publishing Group, Incorporated Summary: Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The con [read more]
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Product Details
ISBN-13:

9780275951610


ISBN:

0275951618


Publisher: Greenwood Publishing Group, Incorporated

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

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