Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management
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Black hardcover ex-library
with typical marks and
moderate shelf wear. Text
is un... [more] Black hardcover ex-library
with typical marks and
moderate shelf wear. Text
is unmarked. No dust
jacket. [less]
with typical marks and
moderate shelf wear. Text
is un... [more] Black hardcover ex-library
with typical marks and
moderate shelf wear. Text
is unmarked. No dust
jacket. [less]
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ISBN-13:
9780275970932
ISBN:0275970930
Publisher: Greenwood Publishing Group, Incorporated Summary: Preface Introduction: Consultant-Centered Campaigns The Campaign Plan The Lay of the Land: Understanding the Campaign Context The Context of the Race Demographic Research: The Theory of Aggregate Inference Candidate and Opposition Profiles: Looking at the Record Strategic Thinking Prior Electoral Targeting Polling: The Focus of Strategic Vision General Strategy Voter Contact Techniques Fund-raising Strategy and Tacti [read more]
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ISBN-13:
ISBN:
Publisher: Greenwood Publishing Group, Incorporated
9780275970932
ISBN:
0275970930
Publisher: Greenwood Publishing Group, Incorporated
Preface Introduction: Consultant-Centered Campaigns The Campaign Plan The Lay of the Land: Understanding the Campaign Context The Context of the Race Demographic Research: The Theory of Aggregate Inference Candidate and Opposition Profiles: Looking at the Record Strategic Thinking Prior Electoral Targeting Polling: The Focus of Strategic Vision General Strategy Voter Contact Techniques Fund-raising Strategy and Tactics Strategic Communications News Coverage Returning to the Grassroots Conclusion: The Future of Political Campaign Organizations References Index
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