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Campaign Craft The Strategies, Tactics, And Art of Political Campaign Management

Author: 


ISBN-13: 

9780275990046


ISBN: 

0275990044


Edition:  3
Pub Date: 
Publisher:  Greenwood Publishing Group, Incorporated
Summary: With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from ...understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a "must read" for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Shea, Daniel M. is the author of Campaign Craft The Strategies, Tactics, And Art of Political Campaign Management, published 2006 under ISBN 9780275990046 and 0275990044. Sixty seven Campaign Craft The Strategies, Tactics, And Art of Political Campaign Management textbooks are available for sale on ValoreBooks.com, fifty six used from the cheapest price of $0.01, or buy new starting at $24.51.
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Campaign Craft The Strategies, Tactics, And Art of Political Campaign Management

ISBN-13: 9780275990046


ISBN: 0275990044


Edition: 3rd


Pub Date:
Publisher: Greenwood Publishing Group, Incorporated
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