3788574
9780324315448
Business To Business To Marketing Management
by Zimmerman, Alan, Blythe, Jim
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Product details
- ISBN-13: 9780324315448
- ISBN: 0324315449
- Publication Date: 2004
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.Zimmerman, Alan is the author of 'Business To Business To Marketing Management ', published 2004 under ISBN 9780324315448 and ISBN 0324315449.
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