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Business Strategy in a Semiglobal Economy






Pub Date: 
Publisher:  Sharpe Incorporated, M. E.
Summary: This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organized its operations according to the global/local content of its value propositions rather than according to geo...graphical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing.

Mourdoukoutas, Panos is the author of Business Strategy in a Semiglobal Economy, published 0008 under ISBN 9780765613417 and 0765613417. Nineteen Business Strategy in a Semiglobal Economy textbooks are available for sale on ValoreBooks.com, one used from the cheapest price of $92.38, or buy new starting at $248.49.
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Business Strategy in a Semiglobal Economy

ISBN-13: 9780765613417

ISBN: 0765613417

Pub Date:
Publisher: Sharpe Incorporated, M. E.
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