4372987
9780073214870
Business Research Methods
by Cooper, Donald R., Schindler, Pamela S.
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Product details
- ISBN-13: 9780073214870
- ISBN: 0073214876
- Publication Date: 2005
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.Cooper, Donald R. is the author of 'Business Research Methods ', published 2005 under ISBN 9780073214870 and ISBN 0073214876.
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