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Business Research Methods

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Cooper, Donald R., Schindler, Pamela

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Business Research Methods, ISBN 9780072819793 Own This Book? Sell It
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9780072819793

ISBN:

0072819790

Publisher: McGraw-Hill Higher Education Summary: Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow st [read more]
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Product Details
ISBN-13:

9780072819793


ISBN:

0072819790


Publisher: McGraw-Hill Higher Education

Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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