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Business of Fashion: Designing, Manufacturing, and Marketing

by

Bryant, Nancy O., Burns, Leslie Davis

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Business of Fashion: Designing, Manufacturing, and Marketing, 3rdth Edition, ISBN 9781563675706 Own This Book? Sell It
ISBN-13:

9781563675706

ISBN:

1563675706

Edition: 3rd Pub Date: 2007
Publisher: Fairchild Books Summary: This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activi [read more]
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Product Details
ISBN-13:

9781563675706


ISBN:

1563675706


Edition: 3rd
Pub Date: 2007
Publisher: Fairchild Books

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.

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