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Business Market Management Understanding, Creating, and Delivering Value

by

Anderson, James C., Narus, James A., Anderson, James C., Jr.

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Business Market Management Understanding, Creating, and Delivering Value, 2ndth Edition, ISBN 9780130451873 Own This Book? Sell It
ISBN-13:

9780130451873

ISBN:

0130451878

Edition: 2nd Pub Date: 2003
Publisher: Prentice Hall PTR Summary: James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina.
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Product Details
ISBN-13:

9780130451873


ISBN:

0130451878


Edition: 2nd
Pub Date: 2003
Publisher: Prentice Hall PTR

James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina.

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