Business Essentials
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Shows some signs of wear,
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ISBN-13:
Publisher: Prentice Hall Summary: This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organi [read more]
9780132287852
ISBN:0132287854
Edition: 6th Pub Date: 2006Publisher: Prentice Hall Summary: This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organi [read more]
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Product Details
ISBN-13:
ISBN:
Edition: 6th
Pub Date: 2006
Publisher: Prentice Hall
9780132287852
ISBN:
0132287854
Edition: 6th
Pub Date: 2006
Publisher: Prentice Hall
This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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