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Business Essentials

by

Ebert, Ronald J., Griffin, Ricky W.

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Business Essentials, 5thth Edition, ISBN 9780131535268 Own This Book? Sell It
ISBN-13:

9780131535268

ISBN:

0131535269

Edition: 5th Pub Date: 2004
Publisher: Prentice Hall PTR Summary: This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizatio [read more]
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Product Details
ISBN-13:

9780131535268


ISBN:

0131535269


Edition: 5th
Pub Date: 2004
Publisher: Prentice Hall PTR

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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