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9780324545098

The Business Communication Casebook: A Notre Dame Collection

The Business Communication Casebook: A Notre Dame Collection

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  • ISBN-13: 9780324545098
  • ISBN: 0324545096
  • Edition: 2
  • Publication Date: 2007
  • Publisher: Cengage Learning

AUTHOR

James S. O'Rourke

SUMMARY

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.James S. O'Rourke is the author of 'The Business Communication Casebook: A Notre Dame Collection', published 2007 under ISBN 9780324545098 and ISBN 0324545096.

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