Bullseyes and Blunders: Stories of Business Success and Failure - Robert F. Hartley - Hardcover

9780471849049

0471849049

Partial table of contents: The Experiential Manager. FROM MONUMENTAL FAILURE TO OUTSTANDING SUCCESS: THE EDSEL AND THE MUSTANG. The Edsel: Research and Planning Gone Awry. The Mustang--The Great Reversal. The Edsel and the Mustang: What We Can Learn. THE BATTLE OF HAMBURGERS. McDonald2s: Success with Such a Simple Product. Burger Chef--Why Not Another McDonald2s? McDonald2s and Burger Chef: What We Can Learn. THE STRUGGLE TO BE BIGGEST IN RETAILING. The Vanquished--Korvette and Woolworth. W.T. Grant--The Fatal Expansion. K Mart: The Discount Leader. K Mart, and the Failures: What We Can Learn. JAPAN INVADES THE U.S. MOTORCYCLE MARKET: A HARBINGER. Harley Davidson: The Opportunity Unnoticed. The Honda Motorcycle Incursion--The Precusor. Harley Davidson vs. Honda: What We Can Learn. ASCENDANCY AND AN EPHEMERAL MYSTIQUE IN BEER. Coors--?We Are Immune to Competition.' Miller Beer: Transferring Marketing Muscle to the Brewing Industry. Coors and Miller: What We Can Learn. THE CREST RIDERS OF THE RUNNING BOOM. Adidas--Opening the Door for Competitors. Nike: Bearding Foreign Competition. Adidas and Nike: What We Can Learn. WILD SUCCESS AND PLUMMETING HOPES IN THE PERSONAL COMPUTER INDUSTRY. Apple Computer: Blending Technology and Marketing.