Name: Building the Dynamic Law Practice: Strategic Marketing, Advertising and Public Relations for Attorneys
ISBN: 9780471817383

by Goldstein, Arnold S., Fishman, Benson E., Waters, Bertram G.

Building the Dynamic Law Practice: Strategic Marketing, Advertising and Public Relations for Attorneys

by Goldstein, Arnold S., Fishman, Benson E., Waters, Bertram G.

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ISBN-13: 9780471817383
ISBN: 0471817384
Publication Date: 1987
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Goldstein, Arnold S., Fishman, Benson E., Waters, Bertram G.

SUMMARY

The Changing Legal Marketplace. Positioning Your Practice. Marketing: Overview and Planning. Prospecting for Clients. Publicity and Self-Promotion. Image-Building Techniques. Practice-Building Through Newsletters and Brochures. Making Advertising Work. Developing Successful Client Relationships. Working with the Marketing Professionals. What Lawyers Want to Know. Appendix. Glossary. Index.Goldstein, Arnold S. is the author of 'Building the Dynamic Law Practice: Strategic Marketing, Advertising and Public Relations for Attorneys', published 1987 under ISBN 9780471817383 and ISBN 0471817384.

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