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Building Strong Brands
Building Strong Brands
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Building Strong Brands

Author: 


ISBN-13: 

9780029001516


ISBN: 

002900151X


Pub Date: 
Publisher:  Simon & Schuster
Summary: In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.

Aaker, David A. is the author of Building Strong Brands, published 1995 under ISBN 9780029001516 and 002900151X. Five hundred sixteen Building Strong Brands textbooks are available for s...ale on ValoreBooks.com, one hundred seventy eight used from the cheapest price of $0.01, or buy new starting at $6.98. [read more]

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Building Strong Brands

ISBN-13: 9780029001516


ISBN: 002900151X


Pub Date:
Publisher: Simon & Schuster
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