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Building Strong Brands

Building Strong Brands

Author: 


ISBN-13: 

9780029001516


ISBN: 

002900151X


Pub Date: 
Publisher:  Simon & Schuster
Summary: In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.

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Product Details
ISBN-13:

9780029001516


ISBN:

002900151X


Pub Date:
Publisher: Simon & Schuster
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