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Bringing New Technology to Market
Bringing New Technology to Market
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Bringing New Technology to Market

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ISBN-13: 

9780130933737


ISBN: 

0130933732


Pub Date: 
Publisher:  Prentice Hall
Summary: Bringing New Technology to Marketpresents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefore, CEOs, CTOs, managers, entrepreneurs, facul...ty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop. Bringing New Technology to Marketis the first text that addresses the entire technology commercialization process from idea to market.

Allen, Kathleen R. is the author of Bringing New Technology to Market, published 2002 under ISBN 9780130933737 and 0130933732. Three hundred seventy eight Bringing New Technology to Market textbooks are available for sale on ValoreBooks.com, eighty four used from the cheapest price of $52.86, or buy new starting at $154.40.
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Bringing New Technology to Market

ISBN-13: 9780130933737


ISBN: 0130933732


Pub Date:
Publisher: Prentice Hall
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