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Brands A Marketing Game

by

Chapman, Randall G.

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Brands A Marketing Game, 2ndth Edition, ISBN 9780133716672 Own This Book? Sell It
ISBN-13:

9780133716672

ISBN:

0133716678

Edition: 2nd Pub Date: 1995
Publisher: Prentice Hall PTR Summary: BRANDS is a multi-brand, multi-market computerized marketing simulation exercise designed for use in the undergraduate marketing principles and first-year MBA marketing courses. BRANDShas also been used successfully in marketing elective courses. BRANDSruns on MS-DOS IBM compatible personal computers.
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Product Details
ISBN-13:

9780133716672


ISBN:

0133716678


Edition: 2nd
Pub Date: 1995
Publisher: Prentice Hall PTR

BRANDS is a multi-brand, multi-market computerized marketing simulation exercise designed for use in the undergraduate marketing principles and first-year MBA marketing courses. BRANDShas also been used successfully in marketing elective courses. BRANDSruns on MS-DOS IBM compatible personal computers.

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