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Branding Health Services: Defining Yourself in the Marketplace

Author: 


ISBN-13: 

9780834211759


ISBN: 

0834211750


Edition:  1st
Pub Date: 
Publisher:  Jones & Bartlett Publishers
Summary: Branding Health Services is the first book to explore how to create, protect and enhance brands in the health service industry. Readers will explore the use of branding in other industries, And The evolution of marketing differences between product and services branding. Examples of case studies include creating a brand from a new identity, protecting and enhancing a power brand, branding product lines, international... brand extension, And The effect operational decisions can have on branding. Each chapter ends with a Lessons Learned section providing the reader with a ready-to-use toolbox of branding tips.

Gilbert G. Bashe is the author of Branding Health Services: Defining Yourself in the Marketplace, published 2000 under ISBN 9780834211759 and 0834211750. Six Branding Health Services: Defining Yourself in the Marketplace textbooks are available for sale on ValoreBooks.com, five used from the cheapest price of $0.01, or buy new starting at $22.86.
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Branding Health Services: Defining Yourself in the Marketplace

ISBN-13: 9780834211759


ISBN: 0834211750


Edition: 1stth


Pub Date:
Publisher: Jones & Bartlett Publishers
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