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Branding Brand Strategy, Design and Implementation of Corporate and Product Identity

Branding Brand Strategy, Design and Implementation of Corporate and Product Identity

Author: 


ISBN-13: 

9780823058624


ISBN: 

082305862X


Edition:  1
Pub Date: 
Publisher:  Watson-Guptill Publications, Incorporated
Summary: This book reveals the history of the branding process, its secrets, and how to create, manage and breathe life into world-beating brands.

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Product Details
ISBN-13:

9780823058624


ISBN:

082305862X


Edition: 1st
Pub Date:
Publisher: Watson-Guptill Publications, Incorporated
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