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Brand Management: Research, Theory and Practice

Author: 


ISBN-13: 

9780415443272


ISBN: 

041544327X


Edition:  1
Pub Date: 
Publisher:  Taylor & Francis, Inc.
Summary: Tilde Heding and Charlotte F. Knudtzen both lecture in strategic brand management at Copenhagen Business School. Tilde and Charlotte have published widely, while also running their own brand management consultancy. Heding Knudtzen. Mogens Bjerre is associate professor of Marketing at Copenhagen Business School. He has published extensively in the fields of franchising, key accounts management, strategic relationship ...marketing and retailing.

Heding, Tilde is the author of Brand Management: Research, Theory and Practice, published 2009 under ISBN 9780415443272 and 041544327X. One hundred eighty five Brand Management: Research, Theory and Practice textbooks are available for sale on ValoreBooks.com, fifty seven used from the cheapest price of $35.65, or buy new starting at $47.95.
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Brand Management: Research, Theory and Practice

ISBN-13: 9780415443272


ISBN: 041544327X


Edition: 1st


Pub Date:
Publisher: Taylor & Francis, Inc.
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