Book Selling 101 A Marketing Primer for Authors and Publishers

9780962837630

0962837636

A must-have for anyone desiring a better understanding of the marketing side of the book industry.-- Loaded with tips, suggestions, and exercises to help authors and publishers produce more customer-acceptable books.-- Includes tips on how to write to targeted customers, packaging, computing cost and retail price, making effective use of galleys, and making the most of reviews.-- Plus information on news releases and flyers, media kits. radio and TV interviews, co-op advertising, the pros and cons of using distributors, do-it-yourself publishing, and the difference between good and great.Chapters are packed with marketing aids and tips for experienced authors and publishers, as well as aspiring authors and publishers. More than just a how-to book, this volume's every chapter ends with a thought-provoking assignment or exercise formulated to promote an even deeper understanding of the topic being discussed."Book Selling 101 is a great contribution to publishing's educational materials. Both authors and publishers find it invaluable". -- Dan Poynter, Author The Self-Publishing Manual"A handy hands-on manual that's especially valuable for its grasp of how author-publisher teamwork leads to success". -- Judith Appelbaum, Author How to Get Happily Published"...a permanent listing on my 'recommended books for independent publishers' list". -- Betsy Lampe National Association of Independent Publishers