Beyond Listening Learning the Secret Language of Focus Groups
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ISBN-13:
9780471395621
ISBN:0471395625
Publisher: Wiley & Sons, Incorporated, John Summary: Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainm [read more]
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Product Details
ISBN-13:
ISBN:
Publisher: Wiley & Sons, Incorporated, John
9780471395621
ISBN:
0471395625
Publisher: Wiley & Sons, Incorporated, John
Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publications
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