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Beyond Listening Learning the Secret Language of Focus Groups

by

Goebert, Bonnie

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Beyond Listening Learning the Secret Language of Focus Groups, ISBN 9780471395621 Own This Book? Sell It
ISBN-13:

9780471395621

ISBN:

0471395625

Publisher: Wiley & Sons, Incorporated, John Summary: Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainm [read more]
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  • Comments:
    Shows some signs of wear, and may have some markings on the
    inside. 100% Money Back Guarantee. Shipped to over one
    million happy customers. Your purchase benefits world litera [more]

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  • Comments:
    Shows some signs of wear, and may have some markings on the
    inside. 100% Money Back Guarantee. Shipped to over one
    million happy customers. Your purchase benefits world litera [more]

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Product Details
ISBN-13:

9780471395621


ISBN:

0471395625


Publisher: Wiley & Sons, Incorporated, John

Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publications

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