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BASIC MARKETING: A Marketing Strategy Planning Approach
BASIC MARKETING: A Marketing Strategy Planning Approach
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BASIC MARKETING: A Marketing Strategy Planning Approach

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ISBN-13: 

9780078028984


ISBN: 

0078028981


Edition:  19
Pub Date: 
Publisher:  McGraw-Hill/Irwin
Summary: Jr., William Perreault is the author of BASIC MARKETING: A Marketing Strategy Planning Approach, published 2013 under ISBN 9780078028984 and 0078028981. Six hundred thirty six BASIC MARKETING: A Marketing Strategy Planning Approach textbooks are available for sale on ValoreBooks.com, two hundred twelve used from the cheapest price of $134.95, or buy new starting at $170.00.

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Customer Product Reviews
  • 4 REVIEWS
  • 5 star(3)
  • 4 star(1)
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  • 1 star(0)
Average Customer Review
(4 customer reviews)
  • by Travis

    I took Principles of Marketing which guided you through a process on building a marketing plan for a company that you are creating. The book gives great detail in market strategy planning and the basics on how to find a great place, how to promote, what type of product, and how to price your service or item. The book also gives great examples on every subject.

    To summarize the definitions on the outer part of the pages for quick reference, otherwise, everything worked out great!

    read more
  • by Barbara

    I found this that this book made understanding the steps to drafting a marketing plan easy to follow.

    In order to succeed in business, one must compile a marketing plan, which was our project and this book was very helpful.

    read more
  • by Cathy

    This book gives a beginner into the marketing field a good foundation of business terminology and real world examples.

    The marketing and selling techniques required for effective sales and marketing in all aspects of business.

    read more
  • by MAUREEN

    Intro to Marketing was as great class. Our instructor made everything easy to understand with her video lectures, easy slides and open discussions.

    The visual aides were great, chapter organization was easy to follow, I loved that key terms were color coded! it made quick scanning really great for open book exams.

    read more
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Product Details
BASIC MARKETING: A Marketing Strategy Planning Approach

ISBN-13: 9780078028984


ISBN: 0078028981


Edition: 19th


Pub Date:
Publisher: McGraw-Hill/Irwin
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