BASIC MARKETING: A Marketing Strategy Planning ApproachAuthor:
4 Customer Product Reviews
Pub Date: 2013
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- 4 REVIEWS
- 5 star(3)
- 4 star(1)
- 3 star(0)
- 2 star(0)
- 1 star(0)
I took Principles of Marketing which guided you through a process on building a marketing plan for a company that you are creating. The book gives great detail in market strategy planning and the basics on how to find a great place, how to promote, what type of product, and how to price your service or item. The book also gives great examples on every subject.read more
To summarize the definitions on the outer part of the pages for quick reference, otherwise, everything worked out great!
I found this that this book made understanding the steps to drafting a marketing plan easy to follow.read more
In order to succeed in business, one must compile a marketing plan, which was our project and this book was very helpful.
This book gives a beginner into the marketing field a good foundation of business terminology and real world examples.read more
The marketing and selling techniques required for effective sales and marketing in all aspects of business.
Intro to Marketing was as great class. Our instructor made everything easy to understand with her video lectures, easy slides and open discussions.read more
The visual aides were great, chapter organization was easy to follow, I loved that key terms were color coded! it made quick scanning really great for open book exams.
Pub Date: 2013