30-Day No-Hassle Returns
We guarantee your satisfaction on every purchase or rental with a full refund within 30 days of your purchase date.
Fast Customer Service
If you need help, our friendly customer service team is here to help!
The Best Prices on Textbook Rentals, Guaranteed
You can shop with confidence with the best rental prices at ValoreBooks.com. If you find a lower priced rental, we will match it.

Analyzing Visual Data

Author: 


ISBN-13: 

9780803934351


ISBN: 

0803934351


Pub Date: 
Publisher:  SAGE Publications, Incorporated
Summary: "The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest conten...t, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and poststructuralism to this field are reviewed. This is a valuable book. . . . This work brings the communication scholar up-to-date on where qualitative methods are in current sociological and educational discourse." --Norman K. Denzin in Journal of Communication "A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the technique's shortcomings." --Journalism Quarterly Visual methods have long been used in ethnography, but rarely examined as a method. In Analyzing Visual Data, Michael S. Ball and Gregory W. H. Smith provide a basic framework for using visual data--namely still photographs--as a tool for social analysis. They determine the importance of theoretical assumptions in analyzing these data, and offer advice on how to use photographs in cognitive, symbolist, and structuralist research. This compact little volume is packed with richly illustrated examples from Native American masks to perfume advertisements. Compact and concise, this widely accessible volume will benefit students and professionals in sociology, anthropology, and research in communication, advertising, popular culture, and photo journalists.

Ball, Michael S. is the author of Analyzing Visual Data, published 1992 under ISBN 9780803934351 and 0803934351. Six hundred ninety three Analyzing Visual Data textbooks are available for sale on ValoreBooks.com, one hundred fifty seven used from the cheapest price of $6.77, or buy new starting at $24.15.
 [read more]

Marketplace Prices
536 New from $24.15 157 Used from $6.77
  • Used $6.77
  • New $24.15
Price + Shipping
Condition
Details
Recommended
Product Details
Analyzing Visual Data

ISBN-13: 9780803934351


ISBN: 0803934351


Pub Date:
Publisher: SAGE Publications, Incorporated
www.ValoreBooks.com is the college student's top choice for cheap Analyzing Visual Data rentals, or used and new copies that can get to you quickly.
Where's My Stuff?
Shipping & Returns