Analyzing Sales Promotion Text & Cases How to Profit from the New Power of Promotion Marketing
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Publisher: Dartnell Corporation Summary: Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.
9780850132298
ISBN:0850132290
Edition: 2nd Pub Date: 0016Publisher: Dartnell Corporation Summary: Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.
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ISBN-13:
ISBN:
Edition: 2nd
Pub Date: 0016
Publisher: Dartnell Corporation
9780850132298
ISBN:
0850132290
Edition: 2nd
Pub Date: 0016
Publisher: Dartnell Corporation
Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.
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