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Analysis for Marketing Planning

by

Lehmann, Donald R., Winer, Russell S.

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Analysis for Marketing Planning, ISBN 9780256086812 Own This Book? Sell It
ISBN-13:

9780256086812

ISBN:

0256086818

Publisher: McGraw-Hill Higher Education Summary: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it f [read more]
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Product Details
ISBN-13:

9780256086812


ISBN:

0256086818


Publisher: McGraw-Hill Higher Education

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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