All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results

9780470237915

0470237910

Praise for All You Need is a Good Idea!"I had the privilege of working with Jay Heyman for many years, and I can honestly say that he's one of the brightest, most talented admen around. Anyone working in advertising should buy Jay's fantastic new book. It's chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed." -O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994-2008)"What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer's how-to library!" -Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc."A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman's voice is conversational, inspirational, and wry at just the right times. His message is always encouraging-you can do it!-and his book will show you how." -Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing"Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company's products and services against their competitors. I will be recommending this book to all my clients." -Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking"Who needs a good idea? Anyone who plans to get ahead in business. Jay's engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and 'no big words' philosophy makes for an easy read of some very essential marketing principles." -Peter Friedfeld, Executive Vice President, ClearVision Optical"All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients." -Jim Fell, Principal, ENCOMPASS Strategy + Development