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Airline A Strategic Management Simulation

by

Smith, Jerald R., Golden, Peggy A.

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contain CD or Access Code.
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Book may or may not
contain CD or Access Code.
May contain highlighting,
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Airline A Strategic Management Simulation, ISBN 9780130654885 Own This Book? Sell It
ISBN-13:

9780130654885

ISBN:

0130654884

Publisher: Prentice Hall Summary: For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting [read more]
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    ALTERNATE EDITION: Online Access Code included Softcover U.K. International
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Product Details
ISBN-13:

9780130654885


ISBN:

0130654884


Publisher: Prentice Hall

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

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