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Advertising+democratic Press

by

Baker, Edwin C.

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Rating: (200) 89% Ships From: Murray, KY Shipping: Standard, Expedited Comments: 1993 Hardcover. Orders
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Advertising+democratic Press, ISBN 9780691032580 Own This Book? Sell It
ISBN-13:

9780691032580

ISBN:

0691032580

Publisher: Princeton University Press Summary: In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation [read more]
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ISBN-13:

9780691032580


ISBN:

0691032580


Publisher: Princeton University Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

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