Advertising the American Dream Making Way for Modernity, 1920-1940
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ISBN-13:
Publisher: Univ of California Pr Summary: "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers U [read more]
9780520058859
ISBN:0520058852
Pub Date: 1986Publisher: Univ of California Pr Summary: "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers U [read more]
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ISBN-13:
ISBN:
Pub Date: 1986
Publisher: Univ of California Pr
9780520058859
ISBN:
0520058852
Pub Date: 1986
Publisher: Univ of California Pr
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University
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