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Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

by

Shimp, Terence A.

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Advertising, Promotion, And Other Aspects of Integrated Marketing Communications, 7thth Edition, ISBN 9780324321432 Own This Book? Sell It
ISBN-13:

9780324321432

ISBN:

0324321430

Edition: 7th Pub Date: 2006
Publisher: Thomson Learning Summary: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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Product Details
ISBN-13:

9780324321432


ISBN:

0324321430


Edition: 7th
Pub Date: 2006
Publisher: Thomson Learning

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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