3656171
9780131465602
Advertising Principles & Practice
by Burnett, John, Moriarty, Sandra, Wells, William D.
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- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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- Comments: Buy with confidence. Excellent Customer Service & Return policy.
325
List Price
Discount
96% Off
You Save
$170.65
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
496390
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- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780131465602
- ISBN: 0131465600
- Edition: 7
- Publication Date: 2005
- Publisher: Prentice Hall
AUTHOR
SUMMARY
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.Burnett, John is the author of 'Advertising Principles & Practice ', published 2005 under ISBN 9780131465602 and ISBN 0131465600.
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