5090491

9781581154658

Advertising Design And Typography
Advertising Design And Typography
$28.86
$3.95 Shipping
List Price
$50.00
Discount
42% Off
You Save
$21.14

  • Condition: New
  • Provider: Mediastore12345 Contact
  • Provider Rating:
    78%
  • Ships From: Springfield, VA
  • Shipping: Standard, Expedited
  • Comments: *BRAND NEW* Ships Same Day or Next!

   30-day money back guarantee
$10.00
$3.95 Shipping
List Price
$50.00
Discount
80% Off
You Save
$40.00

  • Condition: Like New
  • Provider: Book_Outpost Contact
  • Provider Rating:
    95%
  • Ships From: Pittsburgh, PA
  • Shipping: Standard, Expedited
  • Comments: Never used! Overstock from publisher with light wear to corners/edges.

   30-day money back guarantee
$24.71
$3.95 Shipping

Your due date: 12/18/2015

How do rentals work?
$50.00
List Price
$50.00
Discount
50% Off
You Save
$25.29

  • Condition: Very Good
  • Provider: BookRenter Contact
  • Provider Rating:
    88%
  • Ships From: Multiple Locations
  • Shipping: Standard (tracking available)
  • Comments: High-quality textbook rentals since 2006. We do not ship to Alaska, Hawaii or any off-shore territories.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9781581154658
  • ISBN: 1581154658
  • Publication Date:
  • Publisher: St Martins Pr

AUTHOR

SUMMARY

This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers' mind to see more accurately and more critically--ultimately changing the way designers think and develop visual ideas.White, Alex W. is the author of 'Advertising Design And Typography ', published 2006 under ISBN 9781581154658 and ISBN 1581154658.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.