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Advertising Design And Typography
Advertising Design And Typography
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Advertising Design And Typography

Author: 


ISBN-13: 

9781581154658


ISBN: 

1581154658


Pub Date: 
Publisher:  St Martins Pr
Summary: This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print d...esign compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers' mind to see more accurately and more critically--ultimately changing the way designers think and develop visual ideas.

White, Alex W. is the author of Advertising Design And Typography, published 2006 under ISBN 9781581154658 and 1581154658. Two hundred fourteen Advertising Design And Typography textbooks are available for sale on ValoreBooks.com, one hundred seven used from the cheapest price of $9.85, or buy new starting at $36.79.
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Advertising Design And Typography

ISBN-13: 9781581154658


ISBN: 1581154658


Pub Date:
Publisher: St Martins Pr
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