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Advertising and Social Change

by

Berman, Ronald

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Advertising and Social Change, ISBN 9780803917385 Own This Book? Sell It
ISBN-13:

9780803917385

ISBN:

0803917384

Pub Date: 1981
Publisher: SAGE Publications, Incorporated Summary: Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.'This is a book to grow on and it sh [read more]
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    Former Library book. Shows definite wear, and perhaps
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    Shipped to over one million happy customers. Your purchase
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Product Details
ISBN-13:

9780803917385


ISBN:

0803917384


Pub Date: 1981
Publisher: SAGE Publications, Incorporated

Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982

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