Advertising and Promotion An Integrated Marketing Communications Perspective
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Publisher: McGraw-Hill Higher Education Summary: George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
9780073049724
ISBN:0073049727
Pub Date: 2003Publisher: McGraw-Hill Higher Education Summary: George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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ISBN-13:
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Pub Date: 2003
Publisher: McGraw-Hill Higher Education
9780073049724
ISBN:
0073049727
Pub Date: 2003
Publisher: McGraw-Hill Higher Education
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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