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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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ISBN-13: 

9780073404868


ISBN: 

0073404861


Edition:  9
Pub Date: 
Publisher:  McGraw-Hill
Summary: This is a ground breaking text in that it was one of the first to teach students about the integrated marketing approach. This is particularly relevant in a contemporary sense because of the move beyond traditional advertising platforms. It highlights how an integrated marketing approach must harness the digital world and how businesses must build strategies around the changing media environment. It is written in a b...rilliantly engaging style with many examples of real life situations and exercises for college students to develop their knowledge and practice their skills. We have many cheap marketing textbooks of high calibre available to buy or rent in great condition. Students who have completed their studies can take advantage of our buyback service.

Belch, George E. is the author of Advertising and Promotion: An Integrated Marketing Communications Perspective, published 2011 under ISBN 9780073404868 and 0073404861. One thousand one hundred ninety five Advertising and Promotion: An Integrated Marketing Communications Perspective textbooks are available for sale on ValoreBooks.com, five hundred thirty three used from the cheapest price of $19.14, or buy new starting at $68.44.
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Customer Product Reviews
  • 3 REVIEWS
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(3 customer reviews)
  • by Nicholas

    Honestly? Nothing at all. The book was very engaging and interesting. Chapters were colorful and kept the reader engaged throughout the book.

    Through real life examples in the reading, interesting material, and exercises, I was able to actually learn what advertising and promotion is really about. A+ in my book!

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  • by Rachel

    Was an interactive book with a balance of color, pictures and text, however, it would have been nice to have the page number of where to find the key terms when you are looking at them at the end of each chapter. Additionally, it would be very beneficial to have scenario type questions at the end of each chapter as well to better help students in really understanding what it is like to apply the concepts of the chapter in real life rather than just memorizing definitions of terms and phrases. Something that will really help students put themselves in the shoes of a business owner or marketing directer and see what it would be like when put in certain situations like figure out what type of marketing to use, what they need to think of in terms of branding or advertising, how much should the company budget for advertising,what can the company do to get publicity, etc.

    Understanding the terms used in marketing, learning what IMC really is and how ways of marketing are changing. How marketing is moving towards "ethical marketing" in an effort to be more believable, encourage loyalty among consumers, and so on. I really liked seeing all the different adds that are out there for various brands and picking them apart and starting to see why they chose their particular catch phrase or colors and what have you. It really helped in understanding what marketers look at when promoting a brand.

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  • by Maria

    I learned a lot about how the world of promotion and advertising is changing. Media is changing so the way companies advertise has had to change with that. The biggest changes are in television and radio advertising.

    The primary subject is promotion and advertising. I learned a lot about how companies advertise across different mediums. The book is very effective.

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Product Details
Advertising and Promotion: An Integrated Marketing Communications Perspective

ISBN-13: 9780073404868


ISBN: 0073404861


Edition: 9th


Pub Date:
Publisher: McGraw-Hill
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