Advertising and Consumer Psychology: Volume 3
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ISBN-13:
Publisher: Greenwood Publishing Group, Incorporated Summary: The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to a [read more]
9780275921545
ISBN:0275921549
Pub Date: 1986Publisher: Greenwood Publishing Group, Incorporated Summary: The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to a [read more]
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Product Details
ISBN-13:
ISBN:
Pub Date: 1986
Publisher: Greenwood Publishing Group, Incorporated
9780275921545
ISBN:
0275921549
Pub Date: 1986
Publisher: Greenwood Publishing Group, Incorporated
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
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