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Added Value The Alchemy of Brand-Led Growth

by

Sherrington, Mark

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Condition: Used - Very Good Seller:
Tephies
Rating: (86) 94% Ships From: Washington, NJ Shipping: Standard, Expedited Comments: PAGES IN EXCELLENT
CONDITION - I SHIP FAST -
Hardcover with Dust Jacket
- light sh... [more] PAGES IN EXCELLENT
CONDITION - I SHIP FAST -
Hardcover with Dust Jacket
- light shelf wear to Dust
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Added Value The Alchemy of Brand-Led Growth, ISBN 9781403903877 Own This Book? Sell It
ISBN-13:

9781403903877

ISBN:

1403903875

Publisher: Palgrave Macmillan Summary: This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve th [read more]
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Product Details
ISBN-13:

9781403903877


ISBN:

1403903875


Publisher: Palgrave Macmillan

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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