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Ad Men and Women A Biographical Dictionary of Advertising

Author: 


ISBN-13: 

9780313278013


ISBN: 

0313278016


Publisher:  Greenwood Publishing Group, Incorporated
Summary: This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliogr...aphy of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Applegate, Edd is the author of Ad Men and Women A Biographical Dictionary of Advertising, published under ISBN 9780313278013 and 0313278016. One hundred eighty three Ad Men and Women A Biographical Dictionary of Advertising textbooks are available for sale on ValoreBooks.com, eighteen used from the cheapest price of $7.10, or buy new starting at $140.74.
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Ad Men and Women A Biographical Dictionary of Advertising

ISBN-13: 9780313278013


ISBN: 0313278016


Publisher: Greenwood Publishing Group, Incorporated
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