Ad Men and Women A Biographical Dictionary of Advertising
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condition for a used book!
Minimal wear. 100% Money
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condition for a used book!
Minimal wear. 100% Money
Back Guarantee. Shipped to
over one million happy
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benefits world literacy! [less]
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ISBN-13:
9780313278013
ISBN:0313278016
Publisher: Greenwood Publishing Group, Incorporated Summary: This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliogr [read more]
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Product Details
ISBN-13:
ISBN:
Publisher: Greenwood Publishing Group, Incorporated
9780313278013
ISBN:
0313278016
Publisher: Greenwood Publishing Group, Incorporated
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
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