Accounting Industry Guide for Client Acquisition & Retention

9781587620843

1587620847

This insider look at over 30 major industries and professions is the ideal tool for accountants who need to "get smart fast" and understand an industry's/company's "pain" before a client meeting, sales pitch or other event. In addition, the book includes parts written by leading accountants (from firms such as Ernst & Young, RAN ONE, KPMG, Robert Half, BDO Seidman and more) on success as an accountant, and becoming a senior partner with your clients. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on accounting ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.