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22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand
22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand
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22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand

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ISBN-13: 

9780060007737


ISBN: 

0060007737


Edition:  1
Publisher:  Harpercollins
Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immut...able Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Ries, Al is the author of 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand, published under ISBN 9780060007737 and 0060007737. Two hundred sixty seven 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand textbooks are available for sale on ValoreBooks.com, fifty three used from the cheapest price of $3.67, or buy new starting at $11.19.
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  • by margaret

    This book is very interesting and gives you a background in Branding especially if you did not have any previous knowledge about the Branding Concept. Another important idea was a company is the organization that manufactures or produces the brand.

    That you should never change your Brand. The Brand isn't just the name the manufacturer puts on the package. It is the product itself. For instance coca cola is a brown liquid. But the Brand name is the name the customers use to describe the liquid. What is found inside of the bottle is the most important aspect of the branding process.

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Product Details
22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand

ISBN-13: 9780060007737


ISBN: 0060007737


Edition: 1st


Publisher: Harpercollins
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