1001 Ideas to Create Retail Excitement

9780735203433

0735203431

This New, Thoroughly Revised and Updated Edition of a 1994 classic guide to making the most of retail opportunities in any environment, Edgar A. Falk's 1001 Ideas to Create Retail Excitement is a compendium that no small or medium-size retail business owner can afford to be without. Here, the author, a nationally known marketing and public relations guru whose clients have included everyone from GE to American Motors, amends his landmark retailing bible with seven new chapters, including one on restaurant marketing, and teaches business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. He offers a veritable encyclopedia of practical suggestions that show small- to medium-size retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back over and over again. From proven successful ideas for eye-catching window displays, in-store promotions, restaurant marketing, and special events to strategies tried for market research and publicity, this guide provides everything the small- to medium-size business owner needs to become more aggressive and effective in pulling in customers and fending off competition.