100 Leo's Wit & Wisdom from Leo Burnett
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ISBN-13:
9780844234205
ISBN:0844234206
Publisher: McGraw-Hill Companies, The Summary: A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and t [read more]
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Product Details
ISBN-13:
ISBN:
Publisher: McGraw-Hill Companies, The
9780844234205
ISBN:
0844234206
Publisher: McGraw-Hill Companies, The
A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and the business of selling.
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