1.
Arts Marketing Insights The Dynamics of Building And Retaining Performing Arts Audiences
by Bernstein, Joanne Scheff, Kotler...
ISBN-13: 9780787978440
ISBN-10: 0787978442
Hardcover, 2006
List Price: $27.95
2.
Standing Room Only Strategies for Marketing the Performing Arts
by Kotler, Philip, Scheff, Joanne
ISBN-13: 9780875847375
ISBN-10: 0875847374
Hardcover, 1997
List Price: $60.00


