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9780750673075
Marketing Plans That Work Targeting Growth and Profitability
by McDonald, Malcolm, Keegan, Warren J.
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- Condition: New
- Provider: Bookjunction Contact
- Provider Rating: 74%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
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About this item
- Condition: New
- Provider: buybestbooks15 Contact
- Provider Rating: 41%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
Product details
- ISBN-13: 9780750673075
- ISBN: 0750673079
- Edition: 2
- Publication Date: 2001
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
This practical step-by-step guide to preparing and executing a marketing plan contains information on the marketing process, objectives and strategies, probing and forecasting, marketing audits, e-commerce and Internet marketing, advertising, pricing, distribution and more.McDonald, Malcolm is the author of 'Marketing Plans That Work Targeting Growth and Profitability', published 2001 under ISBN 9780750673075 and ISBN 0750673079.
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