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9780750653879

New Marketing Transforming the Corpoate Future

New Marketing Transforming the Corpoate Future
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  • Ships From: STERLING HEIGHTS, MI
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Product details

  • ISBN-13: 9780750653879
  • ISBN: 0750653876
  • Publisher: Elsevier Science & Technology Books

AUTHOR

McDonald, Malcolm, Wilson, Hugh

SUMMARY

Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.McDonald, Malcolm is the author of 'New Marketing Transforming the Corpoate Future' with ISBN 9780750653879 and ISBN 0750653876.

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