Global Software: Developing Applications for the International Market

With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers - especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions - necessary information for anyone involved in creating, packaging, marketing, and disseminating software.Dave Taylor is the author of 'Global Software: Developing Applications for the International Market', published 1992 under ISBN 9780387977065 and ISBN 0387977066.